KOSMETICOS store in Santiago
K-BEAUTY · CHILE / ARGENTINA

KOSMETICOS, the K-Beauty Channel of Latin America

A multi-brand K-beauty channel run by our Chilean subsidiary. Stores, online, retail partners and local marketing — all in one place.

5
Own stores
Santiago
2025
Mercado Libre official partner
First official K-beauty store
100
Influencer pool
Dedicated local marketing team
70+
K-beauty brands partnered to date
Direct sourcing
KOSMETICOS

From Stores to Online and Retail, One Channel

Own stores in Santiago, kosmeticos.cl, official marketplace stores and retail wholesale — we operate every touchpoint of K-beauty distribution in Chile ourselves.

Inside a KOSMETICOS store

KOSMETICOS own store — Santiago

OFFLINE

Own stores

5stores · Santiago

Department store locations rolling out

ONLINE

Own e-shop · official stores

kosmeticos.cl ↗

Official brand store on Mercado Libre

Click to visit the online store
EXPANSION

Argentina

2025

Joint venture · kosmeticos.com.ar

Retail Partners

Retail Partners

The major Chilean retail channels KOSMETICOS works with.

DEPARTMENT STORE

Department stores

Beauty floors and pop-ups at Chile’s leading department stores

Ripley
Falabella
Paris
Beauty-F
MARKETPLACE

Marketplaces

Official partner of Latin America’s largest e-commerce platform

Mercado Libre
Ripley.com
Cencosud
kosmeticos.cl
RETAIL & PHARMACY

Retail · pharmacies

Wholesale to beauty specialists and pharmacy chains

TUA
Salcobrand
B2B 100+
Wholesale
Mercado Libre official partner confirmation letter

Mercado Libre — Carta de Confirmación

Official Partner

Mercado Libre official partner

MOU signed in 2025. The first official brand store in the K-beauty category.

  • Opening and running official brand stores
  • Exposure in mega events and seasonal promotions
  • First K-beauty participation in MELI-DAY
K-Beauty Glow Week, Mall Parque Arauco
Featured Pop-up · 2026

K-BEAUTY GLOW WEEK

A joint K-beauty pop-up held in the central plaza of Mall Parque Arauco, Santiago. Brand booths, experience zones, roulette games and influencer invitations — KOSMETICOS handled everything from planning to operation.

VENUEMall Parque Arauco
Santiago
FORMATBrand booths · experience zone
Roulette event
PROGRAMInfluencer · media invitations
Social media content
In-House Marketing

Marketing Made on the Ground

From translation and content creation to influencer seeding, social media and on- and offline events — a dedicated team in Santiago does it all.

30+
Brands managed concurrently
100+
Influencer pool managed in-house
60K+
Instagram followers
30+
Original content pieces per month
Santiago marketing team
MARKETING TEAM · SANTIAGO
BRAND & CONTENT

Brand · content

Brand identity management, local-language content planning and production

DIGITAL

Digital marketing

Online ads · SEO · SEM · e-commerce operations

COMMUNITY

Community · influencers

Influencer network building · seeding campaigns

TRADE & EVENT

Trade marketing · events

Offline promotions · sales activation · retail channel support

KOSMETICOS Instagram
SOCIAL MEDIA

Social media management

Official Instagram, TikTok and Facebook accounts; regular live streams introducing and demonstrating new products

Product how-to content
CONTENT

Local-language content

Spanish translation, user guides, catalogs and visual content produced in-house

Retail buyer meeting
TRADE

Ads · promotions · buyer meetings

Online ads and gift-with-purchase promotions; new product demos and meetings for retail buyers

Event Cases

From Brand Launches to Premieres and Trade Shows

BRAND LAUNCH

Banila Co launch event

KOSMETICOS store no. 4 · 19 influencers · 3 journalists
Seeding kits · product demos · social content

NEW PRODUCT LAUNCH

Peripera new product launch

KOSMETICOS store no. 3 · 25 influencers · 3 journalists
Influencers targeting late teens to twenties

PREMIERE

Wicked premiere

Casa Costanera Mall · 100+ influencers · 20+ journalists
Chile’s first advance screening · hosted by Velvet magazine

PREMIERE

Samsung K-Drama premiere

Samsung Santiago office · 30 influencers and press
Brand promotion · roulette prizes · influencer seeding

TRADE SHOW

SALONLOOK 2021 · 2023

Espacio Riesco · Latin America’s leading beauty fair, organized by IFEMA
Retail buyer networking · new account development

How We Work Together

From Brand to Latin American Consumers

01

Brand

Products · brand assets

02

TETRA-C

Sourcing · export · licensing

03

KOSMETICOS

Import · logistics · marketing

04

Retail channels

Stores · online · retail

05

Consumers

Chile · Argentina

Brand Partners

K-Beauty Brands We Work With

SKIN1004
Round Lab
VT Cosmetics
Dr.Althea
Celimax
Beauty of Joseon
Biodance
numbuzin
rom&nd
Banila co
Centellian24
The Saem
Mary&May
Dr.Melaxin
Mixsoon
Equalberry
Anua
+ more

Considering the Latin American K-Beauty Market?

Tell us about your brand and product range, and our cosmetics team will get back to you.

Contact the Cosmetics Team